Optimizing Current Practices in E-Services and Mobile Applications

"This book provides comprehensive coverage and understanding of all aspects of e-services, self-services and mobile communication from different fields including marketing, management, and MIS. It explores different issues in the production management, delivery and consumption of e-services, self-services, and mobile communication including business-to-business, business-to-consumer, government-to-business, government-to-consumer, and consumer-to-consumer e-services"--