The Visual Identity of the Book: From the Renaissance to the Digital Age

The Visual Identity of the Book: From the Renaissance to the Digital Age provides a framework that considers the ‘materiality’ of the book (from printed to digital/electronic), the aspects of the stakeholders in the publishing chain, the traditional and ongoing promotion strategies, reader engagement, and personalized publishing services. The aim of the book is to interpret current issues in the publishing industry and to provide an overview of the evolution of the visual appearance/identity of the book in order to approach and explain current issues and to discuss aspects of visual information and aesthetics of the book._x000d_
Other sections introduce promotion strategies, publish policies, and provide a methodological framework that can also be used in the book business._x000d_
Explores the development of the visual identity of the book from the Renaissance to nowadays;_x000d_
Exhibits the impact of new techniques as well as of information and communication technologies on publishing;_x000d_
Discusses the transformations and transitions of the book (from the manuscript to the printed book, from the printed to the new forms of the book);_x000d_
Focuses on the creation of the typology and identity of the book;